The human footprint on the Planet in terms of pollution and diseases resulting from it is enormous: an example for all is the Pacific Trash Vortex, also known as the large Pacific trash slick or simply plastic island, a huge accumulation of floating rubbish 3 times the size of France. We tend to take an […]
Interview with Alessandro Rizzi, Full Professor at the University of Milan – Department of Informatics – Head of the MIPS Laboratory. Presidential Advisor of the Color Group. Color does not exist in nature, it is formed in our brain through a stimulus coming from outside and produces in us a certain sensation that is completely […]
Interview with Maria Teresa Ascioti, Pharmacist, cosmetologist, creator and head of the educational project Informatore Cosmetico Qualificato ICQ®. Cosmetics has a central role in the project of Health and Wellness of each of us and the need for qualified professionals able to provide reliable information, timely advice and guide the consumer towards correct choices, is […]
The original essence of Beauty should be a socially useful and responsible activity, able to make people live better. The common perception instead leads to think since junior high school that to be suitable for vocational training courses are the less talented kids. The real drama is that even the latter often end up believing […]
Interview with Prof. Antonino Giorgi, clinical psychologist and psychotherapist The search for eternal youth is a fact that imprisons man in an apparent aesthetic durability. The current separation between the expectations of consumers and the offer of cosmetic products and services consolidates this theory and seems to be destined to increase: a culture of product […]
For over 30 years I have been involved in Beauty and Wellness, leading a company founded more than 60 years ago by my father, Giancarlo Negretti. Together we have always tried to promote progress in the world of Beauty by promoting scientific development and pursuing solid ethical principles in human, economic, ecological and sustainable terms. […]