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Humanistic Cosmetics: the new Renaissance of Beauty, a story to write together

21/09/2020 No Comments

For over 30 years I have been involved in Beauty and Wellness, leading a company founded more than 60 years ago by my father, Giancarlo Negretti. Together we have always tried to promote progress in the world of Beauty by promoting scientific development and pursuing solid ethical principles in human, economic, ecological and sustainable terms. […]

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Giannantonio Negretti

"I want to make a difference in the world improving lives of others by providing moments of happiness and awareness through beauty products, beauty rituals and the constant research on how people really dream and live their relation with Beauty".

Hi! I'm Giannantonio Negretti, a Beauty Pioneer.

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LATEST POSTS

  • 05/02/2021

    “Humanistic Cosmetics” is now available in all bookstores. Book: Humanistic Cosmetics

  • 22/09/2021

    THE SCIENCE OF COLOUR

  • 23/08/2021
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    PHYSICS AND METAPHYSICS OF BEAUTY

  • 16/08/2021

    THE SUBLIME FACE OF BEAUTY. STENDHAL SYNDROME AND MIRROR NEURONS

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