In times of uncertainty and change, when it becomes difficult to look towards the future, values focused on well-being, safety, and respect for the environment gain importance. During the pandemic, trends confirm that demands in the world of cosmetics are increasing exponentially, even in the darkest times. There is a greater inclination for personalisation and […]
Naming: the power of the name to aim for success. Interview with Maurizio Sangineto
The name is the most important marketing tool and one of the most powerful communication weapons. There are names that become powerful allies, quickly leading us to success, and others that create an insurmountable barrier between us and the public, causing fortunes in promotion to be wasted. Naming is a specialist discipline of Marketing and […]
The Gentle Revolution
I have decided to be on the side of love. Hate is too great a burden to bear. Martin Luther King Today, 8th of March 2021, I do not send my Women’s Day wishes to women, I say: Long live the Gentle Revolution! A revolution that must exist every day of the year, celebrating successes, […]
TOMORROW, WEDNESDAY 3 MARCH, HUMANISTIC COSMETICS OPENS ITS HEART TO BRESCIA, MY CITY
Tomorrow, Wednesday 3 March at 18:00 I will have the pleasure of presenting my book La Cosmetica Umanistica© from the Sala Libretti of the Giornale di Brescia. The event will be moderated by the editor-in-chief of the Giornale di Brescia, Nunzia Vallini, and by the journalist Cecilia Bertolazzi and will be streamed live on www.giornaledibrescia.it […]
The Great Beauty…..of-the-skin Interview with Professor Umberto Borellini
If there was an Oscar for Cosmetics in a formula film, it would certainly be awarded to Professor Umberto Borellini, internationally renowned Cosmetologist, Psychologist and University Professor. Author of many successful books such as “La Divina Cosmesi” and the “Manuale di Cosmetologia”, which has been at the top of the Amazon charts for 110 weeks. […]
PROFESSIONAL BEAUTY CHANNEL, THE NEWLY ESTABLISHED TV NETWORK, ENTIRELY DEDICATED TO THE SCIENTIFIC AND HUMANISTIC KNOWLEDGE OF COSMETICS
“It seemed to me an extraordinary thing: to know the explanation of everything, to know why it begins, why it ends, why it is.” Socrates The Professional Beauty Channel, PBC, is an initiative that aims to expand the reach of scientific knowledge in the cosmetics world. It is a full-fledged TV that informs and teaches […]
