The COVID-19 has been an accelerator of awareness: it has forced Beauty Salons to decrease the quantity of services dedicated to the person and to raise their quality trying to give a solution to all consumer needs. This new “customer centric” mode is an effective response to the discomfort and suffering generated by the lack […]
The sum of the parts is greater than the whole! Beauty is a Right that must fight individualism.
The health emergency is making us reflect deeply on the importance of relationships. “Networking” within the knowledge and experiences of others is the essential basis to create quality and give answers to customers and professionals. Broadening horizons, abandoning prejudices – without forgetting a pinch of optimism – we understand that there is no crisis but […]
Today the World is called to save Beauty
I witnessed the beginning of the pandemic at Covid 19 from the window of my office in the company, in my Brescia. My city and my region perceived more than others how death had managed to take on a public dimension to which the West had not been accustomed for some time. We have experienced […]
