The press conference for the presentation of Italy’s first POLYSTETICS Beauty and Cosmetics University has just ended. A project created to raise the professional training of Beauty and Wellness to academic level, which will see its first realization in Milan in September.

A dream comes true!

A new academic category is formed, one that will allow young people to take advantage of innovative opportunities for personal and professional growth and prosperity in the beauty sector.

For over 60 years my family has been working in this field and I have been able to see for myself the dichotomy to which the world of Beauty is subjected. On the one hand, it is the backbone of our country, the fastest-growing sector in the economy for over a century, and an icon of Italian-made products all over the world. On the other, young beauty workers are relegated, in terms of education, to attending only professional training schools and are perceived as “training rejects”. This distorted view of reality is inexorably reflected in the future of young people who choose beauty and wellness as their profession.

In Italy there are more than 400 CFPs (Professional Training Centres) in DDIF – Right to Education and Training – i.e. in compulsory education, accredited in the Welfare sector, which host 40 thousand young people who are not allowed to access higher education. This is an injustice that reflects inexorably on the future of these young people who are unable to implement the process of cultural and personal development they deserve.

This approach, which destroys the self-esteem of young people, gave rise to the need to theorize a new vision of the sector through the pages of my book “Humanistic Cosmetics”. At the same time, I created a cultural project to take Professional Training Centres to a higher level, in some ways, comparable to high school and university.

To this end, I involved several university professors and researchers of the highest scientific level with the aim of putting an end to a school model that penalizes tens of thousands of young people, and providing them with the cognitive, cultural, technical, and technological tools to be able to face an increasingly complex market and highly technological cosmetics.

The aim is to overturn the current paradigms that block the evolution of beauty professions and to establish integrated communication between the academic, institutional, and professional training worlds at all levels.

POLYSTETICS is a concrete tool to guide future Beauty Operators in a New Professional Vanguard, involving teachers, managers, students, professionals, companies, institutions. A project with a psycho-socio-pedagogical and humanistic mission, which aims at accompanying the Professional Training Centres and their social actors towards a dimension of self-esteem and professional pride.

Young people need to be guided both to an awareness of their own resources and limits in terms of competences and skills, “knowing” and “knowing how to do”, and to the construction of a self-image as a person, capable of defining who they are, who they can be in the future and who they want to be “knowing how to be”, and I would add that given the contact that is established with clients they must also learn to “know how to give”, with kindness and truth.

To achieve this noble goal, it was also necessary to come up with a name that would adequately present this new academic category. A strong, clear name that would set the bar at the highest level ever reached by the sector. This is why I turned to the multidisciplinary artist and international naming specialist, Maurizio Sangineto, who created the name “POLIESTETICO”, immediately declining it in its first Italian territorial application: POLIESTETICO di Milano.

The evocative power of this name, authoritative and ennobling, constitutes in itself a self-promotional engine of the academic initiative, to the point that numerous centres in Italy and abroad have already expressed their interest in evolving into Poliestetici.

The real strength of this designation lies in its ability to create pride of belonging, in students, their families and the teaching staff.


6 OCTOBER 2021