From Sunset to Sunrise: all the secrets of Chronocosmetics

Chronocosmetics bases its foundations on Chronobiology, a branch of Biology that studies the Biological Rhythms of our organism and the adaptation to the relative solar and lunar rhythms. The alternation of these cycles can take place or be studied within a day (circadian rhythms), a week, a month, a lunar cycle, a year and so on.

The Circadian Rhythms (from the Latin circa diem: “around the day”) are “internal clocks” that have a 24-hour pattern of operation and supervise, among other things, the alternation of sleep and wakefulness, appetite, metabolism, heart rate, hormonal activity, blood pressure and body temperature.

The importance of Circadian Cycles is so relevant that in 2017 the Nobel Prize for Medicine and Physiology was awarded to Jeffrey C. Hall, Michael Rosbash and Michael W. Young for the discovery of the molecular mechanisms that control circadian rhythms. One of the scientists’ discoveries was that of a specific gene, called Period, on which depends the synthesis of a protein (called Per) that accumulates in cells during the night and disperses during the day. The levels of this protein are regulated over a 24-hour cycle, thanks to the combined action of two other genes, Timeless and Doubletime, which ensure that our biological clock is always accurate and punctual.

The skin therefore never sleeps: at night it needs regenerating, antioxidant, revitalizing products; during the day – in addition to hydration – it needs to protect itself from atmospheric agents, pollution, solar radiation and stress. A similar mechanism concerns hair, whose growth is influenced by melatonin. This is why the concept of “beauty sleep” that our grandmothers talked about has a solid scientific basis.

Insufficient hours of sleep, hectic life rhythms, night work hours, stressful weekends act as a kind of constant mini-jet lag, altering our natural biological cycles and negatively affecting the appearance of skin and hair that will look duller.

By means of special cells, located near the inner surface of the retina, daylight is detected and transmitted to a particular area of the hypothalamus where the Circadian Clock resides. Darkness and light regulate the release of hormones that predispose to relaxation or activity through very complex mechanisms.

For example, the release of cortisol, a hormone that induces a state of alert in the body, reaches its peak between 6 and 12 am: it makes us ready and reactive to face the challenges of the day. Between 8 pm and midnight the release of cortisol decreases and the release of melatonin begins, which predisposes us to sleep at night.

These simple examples make us understand that the phases of the day and the days of the week have a specific meaning and effect on our organism. Science teaches us to support this natural process which, if followed correctly, promises to stem or slow down the aging of skin and hair.

After years of research and experimentation, our Research & Innovation Laboratories have succeeded in demonstrating the effectiveness of a CHRONOTAUPLEX® biomolecular complex capable of acting through certain application protocols in synergy with the synaesthetic active ingredients contained in the formula. Chronocosmetics thus conceived – if applied at specific times of the day and alternating them on specific days of the week – can act by preventing skin and hair aging, facilitating the reduction of accumulated fat in certain areas, regulating the production of sebum, etc..

Leading a hectic lifestyle negatively alters the biological rhythms that regulate the main functions of the body. Therefore, leading a healthy life is essential, but cosmetics can also be of great help. My advice is therefore to always take care of ourselves through the solutions that Science offers us today, respecting that invisible clock that nature has generously given us to keep us alive and vital.

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