What is Beauty? We find it in people, landscapes, nature, music, and art. What happens in our brain when we perceive Beauty? Why is it that in whatever way we experience it, whether it be through sight, smell, taste, touch or hearing, Beauty always makes us feel a form of pleasure ascribable to ‘beauty’? Throughout […]
THE SUBLIME FACE OF BEAUTY. STENDHAL SYNDROME AND MIRROR NEURONS
Absolute Beauty annihilates, hypnotises, acts without measure. Sometimes it frightens. According to the poet Khalil Gibran, Beauty is a force that strikes fear, that strikes at a point that is free of all will. There is a type of Beauty that is characterised by the aesthetic category of the sublime, which, with its Medusa-like face, […]
OLFACTION: DISCOVERING THE MOST ENIGMATIC SENSE
A large body of scientific evidence now points to the fact that Health, Well-being, and Beauty can be determined not only by genetic inheritance (DNA), but also by everyday choices, the way we decide to look after ourselves and relate to others. Each of our cells is a clear reflection of our self-care. It is […]
BIOPHILIA: the science that helps us regain our lost balance through Nature
Today, more than at any other time in history, we need to create a bridge between science and the values of the most ancient traditions, between man’s well-being, health and happiness, the development of his consciousness and the profound sense of interconnectedness that binds all beings to the natural environment. We need to start rediscovering […]
THE SOUND OF LIFE
The latest research in the field of neurophysiology and molecular biology shows that the sound environment in which we are immersed from intrauterine life – and throughout our lives – has the power to affect health, longevity, and self-healing processes, influencing hormones, enzymes, biomarkers, emotions and mental state, with repercussions on the balance and well-being […]
PERSONALISATION, SAFETY, MULTIDISCIPLINARY CULTURE ARE SOME OF THE KEYWORDS OF THE CURRENT COSMETICS TRENDS – INTERVIEW WITH DR. MASSIMILIANO GIOBERGIA
In times of uncertainty and change, when it becomes difficult to look towards the future, values focused on well-being, safety, and respect for the environment gain importance. During the pandemic, trends confirm that demands in the world of cosmetics are increasing exponentially, even in the darkest times. There is a greater inclination for personalisation and […]