The 14th Edition of the International Colour Association AIC 21 Congress has just ended. The most important and authoritative event in the world on the study of colour. Scientists, artists, researchers, and professionals from five continents from a wide range of fields engaged in a unique multidisciplinary digital event. They met to explore scientific and […]
What is Beauty? We find it in people, landscapes, nature, music, and art. What happens in our brain when we perceive Beauty? Why is it that in whatever way we experience it, whether it be through sight, smell, taste, touch or hearing, Beauty always makes us feel a form of pleasure ascribable to ‘beauty’? Throughout […]
Absolute Beauty annihilates, hypnotises, acts without measure. Sometimes it frightens. According to the poet Khalil Gibran, Beauty is a force that strikes fear, that strikes at a point that is free of all will. There is a type of Beauty that is characterised by the aesthetic category of the sublime, which, with its Medusa-like face, […]
A large body of scientific evidence now points to the fact that Health, Well-being, and Beauty can be determined not only by genetic inheritance (DNA), but also by everyday choices, the way we decide to look after ourselves and relate to others. Each of our cells is a clear reflection of our self-care. It is […]
The press conference for the presentation of Italy’s first POLYSTETICS Beauty and Cosmetics University has just ended. A project created to raise the professional training of Beauty and Wellness to academic level, which will see its first realization in Milan in September. A dream comes true! A new academic category is formed, one that will […]
Today, more than at any other time in history, we need to create a bridge between science and the values of the most ancient traditions, between man’s well-being, health and happiness, the development of his consciousness and the profound sense of interconnectedness that binds all beings to the natural environment. We need to start rediscovering […]