“Humanistic Cosmetics” is now available in all bookstores. Book: Humanistic Cosmetics

Humanistic Cosmetics© is my first book as an entrepreneur and a great lover of the world of Beauty. Thanks to the contribution of esteemed professionals and scientists belonging to different disciplines, I was able to rethink Beauty from an operational and social point of view. I believe that the Contamination of various disciplines of knowledge […]

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HARMOCROMY: Personal Colour Analysis

Alessandra Barlaam insieme a Giannantonio Negretti

In recent years, the world of Beauty and Well-being has become increasingly interested in Colour Analysis, especially with regard to the most suitable colour combinations for each individual. Colours possess, express and manifest functions that are not only connected to the purely visual and sensory sphere, but also play an aesthetic role. They have always […]

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Vibrant voices: the experience of MAMI VOICE – Open dialogue with Architect Alfredo Bigogno

Before we came into the world and just born we acquired information by listening to our mother’s voice and vibrations and, through her, we began to perceive external sounds. It seems that this information remains forever preserved in Our Implicit Memory and it seems that it is related to our creativity, especially artistic creativity, imagination. […]

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Invisible enemies

The human footprint on the Planet in terms of pollution and diseases resulting from it is enormous: an example for all is the Pacific Trash Vortex, also known as the large Pacific trash slick or simply plastic island, a huge accumulation of floating rubbish 3 times the size of France.  We tend to take an […]

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The ICQ® Qualified Cosmetic Informant. Interview with Maria Teresa Ascioti

Interview with Maria Teresa Ascioti, Pharmacist, cosmetologist, creator and head of the educational project Informatore Cosmetico Qualificato ICQ®. Cosmetics has a central role in the project of Health and Wellness of each of us and the need for qualified professionals able to provide reliable information, timely advice and guide the consumer towards correct choices, is […]

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The psychological and social value of Beauty

Interview with Prof. Antonino Giorgi, clinical psychologist and psychotherapist The search for eternal youth is a fact that imprisons man in an apparent aesthetic durability. The current separation between the expectations of consumers and the offer of cosmetic products and services consolidates this theory and seems to be destined to increase: a culture of product […]

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Even in Beauty numbers count

Frequently, with colleagues and operators in the world of beauty, I often discuss the market forecasts of the sector and new trends. However, I am amazed at how often statistical research – which offers invaluable insights for those who work in this sector – is totally ignored in favor of arguments without objective feedback. Contrary […]

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The Nature of Cosmetics: the new cosmetic trends

In this historical moment of uncertainty and change, Wellness, Health and Safety become the fundamental values to focus on. These are real needs felt by the whole society, but they are also the new cosmetic goals that lead to redefine the old concept of Beauty. With the spread of the pandemic, on the one hand […]

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The Beauty of Inclusiveness: the new frontiers

Different sectors of fashion and Beauty have opened the doors to unconventionality and we are witnessing a progressive phenomenon that makes Beauty and feeling good about oneself accessible to everyone. Our need for Beauty has in fact been upset over the years by shaping our natural inclinations into banal stereotypes, artifacts of an “asocial” dimension […]

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Birth and Rebirth from Women: the Gentle Revolution

In the course of events such as economic crises, wars or climatic catastrophes, forms of psychic suffering appear that go beyond the experience of the individual, affecting the collective level and subsequent generations. The speed with which one loses one’s habits and even loved ones is shocking and the pain continues to damage both victims […]

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Feng-Shui Vision and Wellness Architecture

According to Ernest Eitel, Feng Shui is an emotional perception of nature, that is, the environment conditions our well-being. Feng Shui is the ancient art of wind and water that emphasizes places in harmony with the surrounding natural and artificial elements. It means exploiting Wind and Water, understanding nature, protecting natural ecosystems, correctly placing buildings […]

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PHYSICS AND METAPHYSICS OF BEAUTY

Disegno della sezione aurea realizzato da Rafael Araujo

What is Beauty? We find it in people, landscapes, nature, music, and art. What happens in our brain when we perceive Beauty? Why is it that in whatever way we experience it, whether it be through sight, smell, taste, touch or hearing, Beauty always makes us feel a form of pleasure ascribable to ‘beauty’? Throughout […]

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ITALY’S FIRST POLYESTHETIC IS FOUNDED: BEAUTY AND COSMETICS UNIVERSITY

logo POLIESTETICO

The press conference for the presentation of Italy’s first POLYSTETICS Beauty and Cosmetics University has just ended. A project created to raise the professional training of Beauty and Wellness to academic level, which will see its first realization in Milan in September. A dream comes true! A new academic category is formed, one that will […]

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THE SOUND OF LIFE

The latest research in the field of neurophysiology and molecular biology shows that the sound environment in which we are immersed from intrauterine life – and throughout our lives – has the power to affect health, longevity, and self-healing processes, influencing hormones, enzymes, biomarkers, emotions and mental state, with repercussions on the balance and well-being […]

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FROM A CRISIS TO AN OPPORTUNITY

A recent article in the New York Times, which is making waves around the world, took up the scientific study by the American psychologist Adam Grant, a professor at the University of Pennsylvania, identifying “Languishing” as the dominant emotion of the year 2021. Professor Grant describes languishing as a sense of emptiness and stagnation, where […]

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